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Brand Association

iHorse Pictures has developed an innovative data model facilitating brand collaborations with movie promotions. This approach proves more effective than standalone ads on other entertainment content because viewers are inherently drawn to movie content, driven by its quality or the involvement of popular actors. Associating a brand with such content enhances its reach, especially given the likelihood of viewers sharing movie-related content on social media, potentially resulting in online virality. The symbiotic relationship between brands and movies allows for impactful consumer interaction.

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Utilizing leading platforms for movie promotion, we offer brands several million impressions as deliverables. Brands stand to benefit from the success of the associated movies, and in certain cases, we can arrange for the cast and crew to accompany the brand to different cities in Tamil Nadu. Our packages cater not only to national brands but also to regional and hyper-local brands, providing them with an opportunity to align with some of the most successful movies in the Tamil Nadu market.

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To facilitate engagement, we've developed our own tools, including an app accessible to all consumers. Through this app, we connect clients with brands and extend various benefits such as tickets and coupons to consumers on behalf of the brands, fostering brand loyalty.

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